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Even its latest products like handheld shavers, minimal watches, and high-end speak systems rely on its unwavering design values. The German brand continues to break boundaries, working at the leading edge of innovation with its electronics and visual character. Despite its retrospective nature, Braun's 100th anniversary has, if anything, got us more excited about what the company has in store for the future. At Braun, our consumers come first and foremost in everything we do. Our starting point is how men and women experience Braun products, and we are continuously searching for ideas that improve their daily lives.Our research facility in Kronberg is equipped with bathrooms so we can realistically recreate what happens in everyday homes.
The Five Braun Products That Changed Design - Highsnobiety
The Five Braun Products That Changed Design.
Posted: Tue, 15 Dec 2020 08:00:00 GMT [source]
The walls of Apple’s garden are tumbling down
Braun shifts into Swiss-made watches for the first time - WatchPro USA
Braun shifts into Swiss-made watches for the first time.
Posted: Fri, 27 Oct 2023 07:00:00 GMT [source]
Rams wrote his account of his early years at Braun in an open letter to Erwin Braun in 1979. In the letter, he details his introduction to design and his experience working among talented and engaging people at Braun. Initially Rams worked on a number of different projects for the company, from being involved on a project for a new showroom pavilion for the medical department, to working on Erwin Braun’s own house in Königstein. During this time he got an in depth understanding of how the company operated, developing good relationship with the various teams at Braun. Formative YearsDieter Rams was born in Wiesbaden, Germany, in 1932. As a teenager he loved to watch his grandfather who worked as a carpenter.
A century of design — with and without Dieter Rams — giving credit where credit is due.
Rams’ LegacyDieter Rams remains an enduring inspiration for younger designers, notably Jonathan Ive and Jasper Morrison, who have acknowledged his influence in their work at Apple and Rowenta respectively. To date Rams continues to be an influential figure also through his writings and time-tested designs. Not only was Rams determined to ensure that Braun’s products were easy to use, he wanted people to enjoy using them. This meant that each audio product had to be perfectly attuned to the type of music which was popular at the time. As musical taste changed throughout the 1960s, with the growing popularity of rock, pop, folk and then electronic music, Braun’s engineers constantly strove to adapt. When the LE1 electrostatic loudspeaker was launched in 1960, on the eve of the pop revolution, musical taste was still fairly conventional and the engineers’ objective was to produce a clear, transparent sound for jazz and classical music.
Less and More exhibition
Without even knowing, you probably own either a Braun product or a product inspired by it. Your electric toothbrush, most likely, and your electric shaver, too. Then your blender probably owes something to the German manufacturers. Check the calculator app on your phone — it's inspired by the 1977 Braun ET 33 calculator (more on that later). Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.
Five Iconic Braun Products That Changed the Game
The finishing touch was the tip-to-stop function which allowed the user to turn off the alarm simply by tipping the clock backward. This removed the need for a big snooze button, freeing space for a pared-back finish. As the long name suggests, the Braun TS 45 L 450 TG 60 is actually three distinct products fitted together.
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The German electronics company Braun was founded 102 years ago and has been owned Procter & Gamble, the umbrella company of Old Spice, Head & Shoulders and Ariel, since 2005. Care and accuracy in the design process show respect towards the consumer. It does not make a product more innovative, powerful or valuable than it really is. It does not attempt to manipulate the consumer with promises that cannot be kept. Their design should therefore be both neutral and restrained, to leave room for the user’s self-expression.
There’s the story of the people who made it, of the materials chosen, and the creative motivation. Only when you understand the story do you understand an object’s meaning. Or so says Dieter Rams, who headed up product design at Braun from 1961 to 1995.
Max Braun died in 1951 and his sons Artur (1925–2013) and Erwin (1921–1992) took over the management of the company. The Braun brothers soon set about reorganizing the company and expanding its product lines. For example, the product range was extended to include additional kitchen appliances, as well as electronic flashguns for amateur photographers. In 1955, Dieter Rams arrived at Braun, quickly making a name for himself within the company. The company won a rapid succession of national and international prizes and awards for its products.Braun became world-famous as a design brand, the first company to bring ‘good design’ to the mass market.
Color was used extremely sparingly and, if at all, only to provide information. This hyper-clean design language was intended to reflect the high sound quality. But while essays, theses, and documentaries have explored Braun's philosophy in granular detail, nothing paints a fuller picture than taking a magnifying glass to the physical products themselves.
Other designers who worked in Braun's design department include Gerd Alfred Muller,[26] Reinhold Weiss, Richard Fischer, Robert Oberheim, Florian Seiffert, Hartwig Kahlcke, Herbert Hirche, Fritz Eichler, and Ludwig Littmann. One of Germany’s most important and the world’s best known industrial designers. Dieter Rams’ (1) work has an outstanding quality which distinguishes it from the vast majority of industrial design of the entire 20th Century. His products are designed to be timeless, highly functional and pure in its aesthetics.
BraunFounded in Frankfurt in 1921 by the engineer Max Braun, the company had soon gained a sound reputation for engineering and for developing new products, including electric shavers, kitchen utensils and the first combined radio and record player. After Max’s death in 1951, his sons Artur and Erwin Braun took charge and repositioned Braun to benefit from the expansion of the post-war consumer electronics market. It was a time of rapid technological change when manufacturers were harnessing the engineering advances made in the defence industry during World War II to develop new electronic products for consumers. The Braun brothers continued with the production of radio and phone sets, shavers and kitchen utensils initiated by their father. However, having realised that the styling of their products needed to become more sophisticated, in 1954 they asked the tutors of the recently founded Hochschule für Gestaltung (Ulm School of Design) to advise them on product design.
During those formative years Rams absorbed his grandfather’s ways of thinking about work and craft, which Rams credited as being extremely influential for his own development as a designer. In 1947, at sixteen years of age, Rams began a course in Interior Design at the newly reopened Handwerker Kunstgewerbe Schule, in Wiesbaden. However, after only two semesters, he interrupted his studies for a three-year carpentry apprenticeship.
Marking the development of high fidelity – or hi-fi – technology, the black bases made audio units look denser and more compact thereby illustrating their technical strength. Rams was also able to seal the units with unobtrusive elongated and rounded aluminium strips, rather than screws. He then enlarged the knobs and switches of the units to suit the darker palette. Black dominated consumer electronics design for the next thirty years.
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